CONFIDENTIAL MARKETING OF THE BUSINESS

We realize that the company must continue to run at its peak while on the market and that we are to protect the identity of the owner. All marketing and materials we develop are done to prevent employees, competitors and vendors from knowing the owner is selling the company. We act as a buffer of confidentiality. Potential buyers do not learn of the location or the name of the company until they have been screened by C&C and approved by the owner. If their intent is not a serious commitment to purchase the business then no details are divulged per the owner’s instructions.

EVALUATION OF THE BUSINESS

An estimation of the value of the company is made prior to signing the listing agreement. This is to determine the probable market price in today’s economic environment. The estimate is determined by reviewing the last three years of financial records and performance of the company. The owner will have firsthand knowledge of what they can expect to receive from a completed sales transaction. C&C will do an extensive industry analysis and interview process to enable us to have all specifics to present to a qualified buyer.

COORDINATION OF STRATEGIC BUSINESS ADVISORS

The owner has been working with their CPAs, attorneys, financial planners and other trusted advisors for years. C&C becomes a valuable part of this team as an advisor of the deal structure with the sale of the company. We can suggest a variety of strategies with results of maximum return to the shareholders.

NEGOTIATION AND CLOSING OF THE BUSINESS SALE

The process of selling a company has many complex issues which will be encountered and can have an impact on the material success of the transaction. It is difficult for an owner to remain neutral after giving their entire commitment and financial resources to their growing the company. We at C&C act as an intermediary to the transaction and smooth out emotionally charged events which could damage the deal process.